Demi Moore returns to our cinema screens in The Joneses as an aspirational mother who has the dream family, the dream house and all the material goods she desires.
The envy of every woman in town, the twist comes when it is revealed that her perfect family have been assembled as a crack team of consumer salesmen.
Her 'fake' husband is played by David Duchovny, and together their characters sell everything to their envious neighbours, from frozen sushi canapes to a remote controlled toilet.
The movie is designed to show it's audience how their lives and choices are decided by the brands and adverts they see.
In an interview, Moore admitted she had fallen for infomercials in the past but has developed a way of avoiding buying things she later realises she never needed.
"Now I've learned to write the website or phone number down and wait until the next day. Then you'll know whether you really need it."
The Joneses opens across the UK this weekend.
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